Now Thats a Bright Idea

A study by the Leopold Center for Sustainable Agriculture found that food in a supermarket traveled an average 1,500 miles to get to the store. This got us to thinking.

What if the fruits and vegetables we get at the grocery store didn’t have to travel at all? 

That’s what BrightFarms out of New York City thinks as well.  The company designs, builds, and finances hydroponic greenhouse farms on supermarket rooftops throughout the United States. This concept not only eliminates distance food travels but also eliminates time, costs, and even CO2 emissions from the food supply chain. In addition BrightFarms grows fresh fruits and vegetables with no chemical pesticides or agricultural runoff.

To learn more about BrightFarms and the benefits of rooftop vegetable gardens watch the Story of Lettuce or visit their website at brightfarms.com.