Color of the Year

Viva Magenta is Pantone 2023 Color of the Year

Cordyline fruticosa, known as the Hawaiian Ti Plant, is a stunning example of the 2023 Pantone Color of the Year - Viva Magenta. Photo: Erin Lindley, Good Earth Plant Company
Good Earth Plant Company first started writing about the Pantone Color of the Year in 2017. Design trends matter to our clients, but it was mainly something fun to do. The big surprise: how much it matters to you, too! After a few years of peaceful, soothing colors to get us through the pandemic, Pantone is ready for a party. The 2023 choice is a bold deep pink, “Viva Magenta.” Magenta is equal parts cool and warm, a pink with a hint of purple. It’s a color Pantone’s executives say represents an optimistic future. Pantone Vice President Laurie Pressman is quoted saying Viva Magenta represents a prevailing desire for optimism, resilience, outside-the-box thinking and technological innovation to create a better world.… Read More

Pantone 2022 Color of the Year Is Very Peri

Feeling Very Peri! It's the 2022 Pantone Color of the Year. Photo: Jim Mumford
At Good Earth Plant Company, we look forward to the annual announcement of the Pantone Color of the Year. It’s true! And we know you do, too. We get a massive response when our review and critique of the annual announcement is posted. Everyone has an opinion about color. Every color creates different emotions and gives us all the feels: happy, sad, excited, calm, even hungry or relaxed. Our reactions have roots in psychological effects, biological conditioning, and cultural imprinting. Color is also tied to memory. Color helps the brain store and process images more efficiently than black or white. We remember colorful images better.… Read More

Pantone’s Dual 2021 Colors of the Year

Do we love the 2021 Pantone Colors of the Year? You bet - an Ultimate Gray pot with an Illuminating yellow bromeliad is stunning! Photo: Jim Mumford
More than ever as a crazy year is coming to an end, we get pretty excited at Good Earth Plant Company during the holidays, but it’s not what you expect. We love the announcement of the Pantone Color of the Year! So do you. Our blog post with our review and critique of the annual announcement is one of the most-read blog posts every year. Now it’s here! For 20 years in early December, the Pantone Company announces its annual choice for “Color of the Year.” We think about color a lot in our biophilic design work. While green dominates our designs, there’s a lot of creative potential in the choice of containers and other physical elements. … Read More

Cool, Calm, and Classic: 2020’s Pantone Color of the Year

Closeup of a beautiful hydrangea. Do you see blue or lavender, or something in between? Photo: LL Marei, Flickr - Creative Commons License
Just like kids waiting for the arrival of Santa Claus, we get pretty excited at Good Earth Plant Company this time of year, but for something different. We love the announcement of the Pantone Color of the Year! For 20 years in early December, the Pantone Company announces its annual choice for “Color of the Year.” We think about color a lot in our biophilic design work. While green dominates our designs, there’s a lot of creative potential in the choice of containers and other physical elements.  So we can’t wait to see what might be hot. This year, it’s something cool.… Read More

Pantone 2019 Color of the Year Sees the Light

Once again the beauty of Nature inspired the Pantone Color of the Year Choice for 2019: Living Coral. Photo: Ed Bierman/Creative Commons
It’s now headline news when the Pantone Company announces its annual choice for “Color of the Year” in early December. Good Earth Plant Company works with color so much, the choice gets our attention, especially the reasoning and psychology behind it. This year’s choice for 2019 is an eye-popping pink-toned orange called “Living Coral.” It’s straight out of the natural world. Yes, it’s bold, but we love it. Here’s what Pantone’s executive director Leslie Eiseman said about the “vibrant yet mellow” choice. “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.… Read More