For five years in a row now, REI has closed its stores on Black Friday, the biggest shopping day of the year. It processes no online sales and it paid all its 12,000 employees to spend the day outside with friends and family. How big is Black Friday? It is routinely one of the largest U.S. shopping days, both in stores and online. Adobe Digital Insights Inc. estimates that the single day in 2018 brought in $6.2 billion in online sales in the U.S. We’re completely into the #OptOutside concept at Good Earth Plant Company – we caught on in year number two and told you about it back then.… Read More