Meet the Good Earth Plant Company / GreenScaped Buildings Staff
Jim Mumford, CLP, GRP
Owner/President & Resident Horticulturist
Jim Mumford, a long time San Diego resident, began his career in 1977 with the opening of Good Earth Plant & Flower Company, a flower “bucket stand” in downtown San Diego.
Three decades later, Mumford is a thought leader in expanding the potential for bringing the living world of plants into our everyday lives to experience their positive environmental, aesthetic, and health benefits.
Mumford is an award winning plantscaper, green roof and living wall designer, a sought after speaker and a recipient of numerous local and national awards. He is a Certified Landscape Professional, Accredited Green Roof Professional, licensed contractor and a nationally recognized plantscaper. Mumford is currently studying the relatively new fields of biomimicry and biophilia.
Mumford’s home that he designed and built was destroyed in the 2003 Cedar Fire in San Diego County. As he explored his options for rebuilding, he learned about the potential of green roofs to add to what he already knew and had built in what became known as sustainable building practices. He quickly realized that it presented a new way of thinking about his own industry; after all, green roofs and living walls were simply new ways of putting plants in containers, something Mumford and Good Earth Plant Company had been doing for 25 years.
In March 2008, Mumford launched GreenScaped Buildings, an addition to the Good Earth family of companies, specializing in green roofs, living walls, bio-filtration and rainwater harvesting systems. Mumford’s award-winning client projects include green roofs for the University of California, Sharp Memorial Hospital and Miramar College; living walls for Thomas Jefferson School of Law, Fashion Valley Mall, Loews Santa Monica Hotel, SDG&E’s Energy Innovation Center; and edible walls for restaurants including celebrity chef Mario Batali’s Pizzeria Mozza in Hollywood and Newport Beach, and Seasons 52 in Century City, California.
Inspired by building the first commercial green roof using his own building as a successful example after being told it couldn’t be done in Southern California, the Good Earth headquarters now houses a “living laboratory,” testing new growing systems and products from around the world to ensure the success of his clients’ projects in the arid Southern California climate and throughout the nation.
Visitors tour the lab and learn about the latest interior and exterior living wall systems, growing media, rainwater harvesting systems, urban farming and aquaponics from around the world, suitable for limited spaces and urban environments as well as large-scale projects.
These innovations are coming full circle and being adapted for indoor living spaces and workplace environments. Scientific research continues to find that plants reduce workplace absenteeism; speed the healing process from disease and surgery; lower stress and stress-related illness; and reduce heating and cooling costs for homes and businesses.
Frequently featured as a green building expert by local and national print and broadcast media including CNN and FOX Business, Mumford is also profiled for his entrepreneurial skills. He was named a California “Entrepreneur of the Year” by Governor Arnold Schwarzenegger; one of San Diego’s “Top Influentials” by the San Diego Daily Transcript; and was recently a featured speaker at the TEDx Youth Conference in San Diego in November 2012.
Mumford is widely recognized for his work with the architectural and design communities, and is respected for his innovative leadership in the industry. Mumford contributes his time and shares his knowledge and experience through industry leadership roles. He is a past president and current board member of the Plantscape Industry Alliance (PIA); board member for People for Livable Places (PLP) and Green Plants for Green Buildings; and is an active member of the International Facilities Management Association (IFMA), American Institute of Architects San Diego (AIASD) and the American Society of Landscape Architects (ASLA). Mumford currently serves on the Downtown San Diego Partnership’s Sustainability Committee.
Due to his pioneering efforts and leadership role in the plantscaping industry, Jim Mumford brings skill, creativity, and beautiful environments to local and national clients including hospitals, resorts, universities, restaurants, and private homeowners. It’s for all these reasons he was named an “Eco-Warrior” by San Diego Magazine.
Mumford currently resides in San Diego with his son Ted and daughter Allie, who inspire his desire to leave a sustainable world for the next generation.
Director of Sales
Edie Strowbridge brings a wealth of experience to Good Earth Plant Company after seven years running her own retail floral design and plant care company. Edie brings a fresh set of eyes to the design team and will work with members of the architectural community to explore ways they can incorporate nature into their projects.
Edie has a bachelor’s degree from the University of Washington in Theater Arts. She and her three teenage daughters have settled into La Jolla and are already embracing the San Diego lifestyle.
Erin Lindley brings 20 years of experience in a variety of office administrative and supervisory roles to Good Earth Plant Company. A native San Diegan who has lived in East County for 30 years, Erin possesses an impressive breadth of experience which she is able to implement on a daily basis. Erin most recently worked for a homeowners’ association, so you know she’s also an expert in customer service, multitasking, prioritization and “dispute resolution.” Erin says she’s excited to put all her skills to work at Good Earth Plant Company as it approaches its 40th anniversary in 2017.
Teri has been in the banking, finance and accounting industry for over 25 years. In that time, she’s enjoyed the good fortune to work for many leading companies, including Good Earth Plant Company. Teri worked for us 10 years ago and re-joined our family in April of 2015.
Kimberly Braddy came to Good Earth Plant Company from the grocery industry in February 2015. She loves the Good Earth Plants mission and enjoys learning more and working with “such a great bunch of people.”
Kimberly is married with three children. She is a San Diego County native and graduate of Helix High School. She lived in the beautiful green mountains of North Carolina for 10 years before returning to her hometown in 2011. Kimberly spends her spare time in the desert of Ocotillo Wells, taking care of her five Nubian Goats, and her dog.