Meet the Good Earth Plant Company Eco-Warriors

Owner/founder Jim Mumford (far left) and the team of Eco-Warriors at Good Earth Plant Company stand ready to help you bring nature into your life through plants.

Owner/founder Jim Mumford (far left) and the team of Eco-Warriors at Good Earth Plant Company stand ready to help you bring nature into your life through plants.


Jim Mumford, CLP, GRP

Owner/President & Resident Horticulturist

Jim Mumford, a long time San Diego resident, began his career in 1977 with the opening of Good Earth Plant & Flower Company, a flower “bucket stand” in downtown San Diego.

Jim Mumford at his Good Earth Plants stand, downtown San Diego circa 1978 - Eco-Warrior

Jim Mumford at his Good Earth Plants stand, downtown San Diego circa 1978

More than four decades later, Mumford is a thought leader in expanding the potential for bringing the living world of plants into our everyday lives to experience their positive environmental, aesthetic, and health benefits.

Mumford is an award winning plantscaper, green roof and living wall designer, a sought after speaker and a recipient of numerous local and national awards. He is a Certified Landscape Professional, Accredited Green Roof Professional, licensed contractor and a nationally recognized plantscaper. Mumford is currently studying the relatively new fields of biomimicry and biophilia.

Mumford’s home that he designed and built was destroyed in the 2003 Cedar Fire in San Diego County. As he explored his options for rebuilding, he learned about the potential of green roofs to add to what he already knew and had built in what became known as sustainable building practices. He quickly realized that it presented a new way of thinking about his own industry; after all, green roofs and living walls were simply new ways of putting plants in containers, something Mumford and Good Earth Plant Company had been doing for 25 years.

Jim Mumford on the first permitted green roof in San Diego, built in 2008.

In March 2008, Mumford launched GreenScaped Buildings, an addition to the Good Earth family of companies, specializing in green roofs, living walls, bio-filtration and rainwater harvesting systems. Mumford’s award-winning client projects include green roofs for the University of California, Sharp Memorial Hospital and Miramar College; living walls for Thomas Jefferson School of Law, Fashion Valley Mall, Loews Santa Monica Hotel, SDG&E’s Energy Innovation Center; and edible walls for restaurants including celebrity chef Mario Batali’s Pizzeria Mozza in Hollywood and Newport Beach, and Seasons 52 in Century City, California.

Inspired by building the first commercial green roof using his own building as a successful example after being told it couldn’t be done in Southern California, the Good Earth headquarters now houses a “living laboratory,” testing new growing systems and products from around the world to ensure the success of his clients’ projects in the arid Southern California climate and throughout the nation.

Innovations tested over the years including interior and exterior living wall systems, edible walls, moss walls, replica plant walls, and rainwater harvesting systems whether for limited spaces or large-scale installations are coming full circle and being adapted for indoor living spaces and workplace environments. Scientific research continues to find that plants reduce workplace absenteeism; speed the healing process from disease and surgery; lower stress and stress-related illness; and reduce heating and cooling costs for homes and businesses.

Frequently featured as a green building expert by local and national print and broadcast media including CNN and FOX Business, Mumford is also profiled for his entrepreneurial skills. He was named a California “Entrepreneur of the Year” by Governor Arnold Schwarzenegger; one of San Diego’s “Top Influentials” by the San Diego Daily Transcript; and was a featured speaker at San Diego’s TEDx Youth Conference in San Diego.

Mumford is widely recognized for his work with the architectural and design communities, and is respected for his innovative leadership in the industry. Mumford contributes his time and shares his knowledge and experience through industry leadership roles. He is a past president and current board member of the Plantscape Industry Alliance (PIA); board member for People for Livable Places (PLP) and Green Plants for Green Buildings; and is an active member of the International Facilities Management Association (IFMA), American Institute of Architects San Diego (AIASD) and the American Society of Landscape Architects (ASLA). Mumford currently serves on the Downtown San Diego Partnership’s Sustainability Committee.

Jim Mumford started his career as a florist. We love the mullet.

Due to his pioneering efforts and leadership role in the plantscaping industry, Jim Mumford brings skill, creativity, and beautiful environments to local and national clients including hospitals, resorts, universities, restaurants, and private homeowners. It’s for all these reasons he was named an “Eco-Warrior” by San Diego Magazine.

Mumford currently resides in San Diego. His adult son and daughter, Ted and Allie, inspire his desire to leave a sustainable world for the next generation.


Erin Lindley

Office Manager

Erin Lindley brings 20 years of experience in a variety of office administrative and supervisory roles to Good Earth Plant Company. A native San Diegan who has lived in East County for 30 years, Erin possesses an impressive breadth of experience which she is able to implement on a daily basis. Erin most recently worked for a homeowners’ association, so you know she’s also an expert in customer service, multitasking, prioritization and “dispute resolution.” Erin says she’s excited to put all her skills to work at Good Earth Plant Company as it approaches its 40th anniversary in 2017.


Dan Summers

Business Development

Dan Summers Business Development Eco-Warrior Good Earth Plant Company

Dan Summers joined the Good Earth Plant Company team in 2020. He is a native San Diegan and lifelong resident. His background includes commercial construction and sustainable agriculture, and he studied sustainable urban agriculture at San Diego City College. He’s worked on ag projects throughout San Diego County. Dan spends his free time traveling, riding bikes, camping, and hanging out with his new pup. Don’t ask him the exact breed – she’s a rescue. Dan most enjoys helping clients create new living walls in his hometown.

Joe Benedetti

Operations Manager

Joe Benedetti joined the Good Earth Plant Company team in 2019. He has deep roots in the Plantscaping industry. His parents own Kelly Mac Interiorscapes in New Jersey, where his interest in plants began working in the family business over the years.  Joe loves designing and installing living walls, and his favorite plants are ceropegia woodii and various kinds of peperomia. Joe is also a musician. He has been playing slide guitar for the last 15 years including venues and festivals. Bragging rights: Joe opening up for rock and roll hall of famer Johnny Winter in 2013.

Rachel Hecathorn

Lead Design / Project Manager

Rachel Hecathorn was originally hired in 2018 as a Horticultural Technician. Rachel has always had a talent for visual design and has put her creative skills to use in a variety of jobs including as a retail visual manager and as a floral designer. Now she puts her skills to work for Good Earth Plant Company clients on living walls, moss walls, and more  – even our award-winning “Art Alive!” displays. Rachel is a native of Illinois and has lived in Arizona and Nebraska before coming to San Diego.