Pantone 18-3838

Color Good Earth Plants Happy About the 2018 Color of the Year Choice

The Pantone Color of the Year for 2018 is Ultra Violet. It's present in many natural examples, including these hyacinths. Photo: Creative Commons License
The Pantone Company decided to go big or go home with its 2018 “Color of the Year” choice. It’s now headline news when this American company best known for creating a universal color matching system names one color every December it thinks will be the hottest color trend for the year ahead. Last year’s choice was “Greenery.” Pantone describes it as a “cheery green shade” that evokes the first days of spring when nature and plants revive, restore, and renew. It’s the Good Earth Plant Company color of the year every year, so you know we loved it. This year’s choice could not be more different.… Read More