Living Coral

Pantone 2019 Color of the Year Sees the Light

Once again the beauty of Nature inspired the Pantone Color of the Year Choice for 2019: Living Coral. Photo: Ed Bierman/Creative Commons
It’s now headline news when the Pantone Company announces its annual choice for “Color of the Year” in early December. Good Earth Plant Company works with color so much, the choice gets our attention, especially the reasoning and psychology behind it. This year’s choice for 2019 is an eye-popping pink-toned orange called “Living Coral.” It’s straight out of the natural world. Yes, it’s bold, but we love it. Here’s what Pantone’s executive director Leslie Eiseman said about the “vibrant yet mellow” choice. “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.… Read More