It’s now headline news when the Pantone Company announces its annual choice for “Color of the Year” in early December. Good Earth Plant Company works with color so much, the choice gets our attention, especially the reasoning and psychology behind it.
This year’s choice for 2019 is an eye-popping pink-toned orange called “Living Coral.” It’s straight out of the natural world. Yes, it’s bold, but we love it. Here’s what Pantone’s executive director Leslie Eiseman said about the “vibrant yet mellow” choice.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy.… Read More