UCSD Fallen Star

Celebrating 15 Years of Our Thriving Green Roof

| March 30, 2022 | Categories: Architecture and Design, Awards & Achievements, Environment, Green Roofs, Sustainable Living
My original green roof at Good Earth Plant Company in Kearny Mesa, still growing strong after 15 years.
Fifteen years ago this month, the first permitted commercial green roof appeared on a building in the City of San Diego at Good Earth Plant Company. Just a few days ago, I ran across the original invitation to our dedication event and even a copy of my speech that day. Today, the roof is still thriving and teaching us something new every day. Looking back on this milestone anniversary, I admit I took a giant leap of faith installing the roof in 2007. But my whole career has been filled with leaps and innovation. The only difference here was how BIG a leap it was.… Read More

Forty Years and Still Growing Strong at Good Earth Plant Company

| November 1, 2017 | Categories: Awards & Achievements, Case Studies, Good Earth Plant Company
The wall that started us down a new road at Pizzeria Mozza Hollywood in 2010. You never forget your first! #GreenWallDay
  It’s been 14,600 days. 350,400 hours. Thousands of plants. Hundreds of employees. One hundred living walls. Two addresses. Two kids! One crazy ride. I’ve known this day was coming, but it’s still nearly impossible for me to grasp, much less explain in a single blog post. Today, November 1, 2017, is officially my 40th anniversary in business as “Good Earth Plant Company.” These are the times we can’t help but look back at the long, winding path bringing us to the present. Many of the steps were deliberate, others were serendipitous, and all were guided by the people along the way.… Read More