For five years in a row now, REI has closed its stores on Black Friday, the biggest shopping day of the year. It processes no online sales and it paid all its 12,000 employees to spend the day outside with friends and family.
How big is Black Friday? It is routinely one of the largest U.S. shopping days, both in stores and online. Adobe Digital Insights Inc. estimates that the single day in 2018 brought in $6.2 billion in online sales in the U.S.
We’re completely into the #OptOutside concept at Good Earth Plant Company – we caught on in year number two and told you about it back then.… Read More
Recently it seems like we barely get to clear the Thanksgiving dinner table before the madness known as Black Friday hits us. So I was one of many people who loved REI’s announcement on October 27 it would not just close its stores in Black Friday and give their 12,000 employees the day off, but it would also encourage all of them to enjoy outdoor activities with family and friends.
What a concept, putting Nature at the center of your Thanksgiving holiday. We could all use a reason to burn some calories after chowing down Thursday night.
I’m not naïve enough to think there wasn’t a bit of public relations genius behind this.… Read More