Recently it seems like we barely get to clear the Thanksgiving dinner table before the madness known as Black Friday hits us. So I was one of many people who loved REI’s announcement on October 27 it would not just close its stores in Black Friday and give their 12,000 employees the day off, but it would also encourage all of them to enjoy outdoor activities with family and friends.
What a concept, putting Nature at the center of your Thanksgiving holiday. We could all use a reason to burn some calories after chowing down Thursday night.
I’m not naïve enough to think there wasn’t a bit of public relations genius behind this.… Read More