green roof

Celebrating 15 Years of Our Thriving Green Roof

My original green roof at Good Earth Plant Company in Kearny Mesa, still growing strong after 15 years.
Fifteen years ago this month, the first permitted commercial green roof appeared on a building in the City of San Diego at Good Earth Plant Company. Just a few days ago, I ran across the original invitation to our dedication event and even a copy of my speech that day. Today, the roof is still thriving and teaching us something new every day. Looking back on this milestone anniversary, I admit I took a giant leap of faith installing the roof in 2007. But my whole career has been filled with leaps and innovation. The only difference here was how BIG a leap it was.… Read More

Plant A Weed and Save the Monarchs

The western California monarch is in danger of extinction. Good Earth Plant Company provides critical milkweed habitat and we're thrilled to see it working. Photo: Erin Lindley
Recently a visitor to Good Earth Plant Company asked me “Hey, what’s that tall plant growing on your green roof?” I told her it was milkweed. What I didn’t say is that it might be the most important plant on the entire green roof. The Western monarch butterfly is one of the most recognizable insects in the world. It is called “the ambassador of nature.” In coastal California cities where migrating monarch butterflies have traditionally spent their winters like Pacific Grove, Pismo Beach, and Santa Barbara, there is a whole tourism industry built around the butterflies. Ten million monarch butterflies used to spend the winter in California during the 1980s, according to estimates.… Read More

Succulents Give You A Fighting Chance Against Wildfires

Watching wildfires burn across Southern California including close to home in the Bonsall and Fallbrook areas of San Diego County is sobering, especially for a wildfire survivor like me. Most of you know my own story: my home in the Muth Valley area of Lakeside in San Diego County burned to the ground in the Cedar Fire of 2003. I wrote about the experience in a journal shortly after it happened, and posted it to this blog page several years ago. You can read it here. The largest of the fires, the Thomas Fire in Ventura and Santa Barbara Counties, continues to burn and it’s likely to end up as the largest wildfire in California state history.… Read More

Forty Years and Still Growing Strong at Good Earth Plant Company

The wall that started us down a new road at Pizzeria Mozza Hollywood in 2010. You never forget your first! #GreenWallDay
  It’s been 14,600 days. 350,400 hours. Thousands of plants. Hundreds of employees. One hundred living walls. Two addresses. Two kids! One crazy ride. I’ve known this day was coming, but it’s still nearly impossible for me to grasp, much less explain in a single blog post. Today, November 1, 2017, is officially my 40th anniversary in business as “Good Earth Plant Company.” These are the times we can’t help but look back at the long, winding path bringing us to the present. Many of the steps were deliberate, others were serendipitous, and all were guided by the people along the way.… Read More

Visit Us! Fall Open House: Saturday, September 23, 9 am – 1 pm

  Fall Open House    Saturday, September 23, 2017 9 am – 1 pm Good Earth Plant Company 7922 Armour Street, San Diego     Great deals on beautiful green plants, pots and planters Tour our Demonstration Garden  See our Green Roof and a variety of Living Walls  Have your dull tool sharpened by a professional Enjoy refreshments with us on a beautiful San Diego fall weekend Bring the kids too!   Please RSVP by email to Erin@GoodEarthPlants.com Receive a free plant with your RSVP        Parking is very limited. Please use the green option and  carpool if you can.   The Good Earth Family of Companies 7922 Armour Street  San Diego, CA 92111   

This Is The Next Innovation In Building Design

Sometimes it’s difficult to get people to embrace change. One happy exception is the adoption of the LEED building standard. Developed by the U.S. Green Building Council in just the past 13 years, it’s now the standard for energy-saving, cost-efficient building the United States. It provides rating systems for everything from design to maintenance to materials and operation. It applies to everything from luxury homes to the new stadiums in San Francisco and Minneapolis. The design firm Gensler is at the forefront of both LEED and WELL Building Standard certification. Gensler’s Los Angeles office includes our new living wall bridge.Thanks to LEED, most people have a basic idea of the ways green building practices should be applied as the norm: energy efficiency, improve air, access to daylight and outside views.… Read More

One Thing Could Make Going Solar in San Diego Even Better

When I had my first Eco-Warrior “a-ha!” moment at Good Earth Plant Company, it resulted in building the first commercial green roof on a building in the City of San Diego. You never forget your first! We have built several green roofs in the decade since then, from private homes in Del Mar and Encinitas to the “Fallen Star” art installation at UCSD, to the spectacular green roof at Sharp Memorial Hospital in Kearny Mesa. We love everything green roofs stand for at Good Earth Plants. Although a green roof requires a significant upfront investment for the construction and the need to irrigate it, a green roof can be expected to double or triple the life of the underlying conventional roof by protecting it from damage due to debris, UV radiation and expansion and contraction.… Read More

Growing A Business, 39 Years and Counting

Thirty-nine years ago today, all I wanted was a way to support myself. I was almost 20 and my dad had just kicked me out of the house because I didn’t get a job over the summer. I got a part-time job while going to community college, working at an outdoor “plant stand” in the financial district of downtown San Diego. It turned into my own full-time business. Shortly after starting my gig working for “Plants on the Plaza,” the three owners decided it was too much hassle to make them any real money and they wanted to sell. Back home and at dinner that night, my Naval Captain father said, “Let’s buy it!”… Read More

Help Good Earth Plant Company Support “A Growing Passion”

Jim Mumford and Nan Sterman, KPBS TV
One of my favorite ways to spend time is to pass along my love of plants and nature and educate people about their many benefits. But even though I try, I can’t do it all myself. I have a business to run after all! There are plenty of other people who feel the same way. One of them is my fellow San Diegan Nan Sterman. Nan is no “Jane come lately” to the sustainability movement. Since the 1970s (as long as me!) Nan has used her skills as a garden designer, author, botanist, and award-winning garden communicator to help transform planted landscapes from overly thirsty and resource intensive to climate appropriate and sustainable.… Read More

Projects Inspiring Us At Good Earth Plants RN

Regular blog readers know about my passion for improving our communities and our health and well being through strengthening our connection to nature. It’s amazing to me how something simple like introducing natural elements in our work environment like plants and natural light can reduce job stress and improve our health overall. I get inspired when I see people around the world creating projects taking this simple idea and making it real. Yes, I also admit to being a little envious too, because I would love to see more projects like this in San Diego. Several projects got a “wow” out of me and I’d like to share them with you for your daily dose of “wow” instead of a basketball trick shot or cute pet video.… Read More